Indian Internet users call for boycott of KitKat, what is Nestlé’s response?

KitKat’s packaging design has drawn ire from Indian netizens.

REPUBLIKA.CO.ID, JAKARTA — Nestle India has become the target of online anger over the packaging design of its popular product, KitKat. The controversial package featured images of Lord Jagannath, Balabhadra and Mata Subhadra, hurting the religious feelings of many people.

According to netizens, images of the highly revered god will one day be on the streets, waterways and trash cans as people throw away their wrappers after eating chocolate. Therefore, they asked KitKat remove the image of the gods.

Reported Indian ExpressFriday (21/1/2022), number of animated Internet users Twitter with #BoycottKitKat. They criticized and called the chocolate company did not think long.

“Please remove the photos of Lord Jagannath, Balabhadra and Mata Subhadra on your @kitkat chocolate wrapper. When people finish their chocolates, they will throw the wrappers on the roads, sewers, bins and more. So please remove the pics,” one user wrote. his concerns about the design of the KitKat packaging.

“All the multinationals in India, who have the right to make it the ‘Mazak’ of Hindu religious feelings, try another religion and see, it will happen!! making fun of religious feelings.

“@KITKAT remove this ASAP otherwise we will improve the campaign Twitter with cases of wounded religious feelings. #BoycottKitKat,” another user wrote.

Cheryl Tenny

"Thinker. Food advocate. Incurable coffee enthusiast. Communicator. Proud student. Zombie buff. Tv fanatic. Extreme troublemaker."

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