X's rival in India announces end of social networking

This Wednesday (3), Indian social network Koo announcement end of its activities. This move comes after the failure of acquisition negotiations by startup Dailyhunt, which began in February this year. However, the two companies did not reach an agreement.

Um notes published on LinkedInKoo co-founders Aprameya Radhakrishna and Mayank Bidawatka said they have tried to partner with big companies and media conglomerates to keep the social network going. Granted, running the service on your own would be expensive.

But, they said, “most of them didn’t want to deal with user-generated content and the wild nature of a social media company.” So the founders opted to shut down the app.

In a farewell text on the platform’s official page, Koo calls itself “the only true competitor to Twitter.” “It has amassed over 60 million downloads, over 8,000 VIP accounts, hundreds of publisher accounts, and millions of hours spent,” the announcement said.

Remember the appearance of Koo

Koo started in 2020, but became popular in India in 2021, during a period of tension between X/Twitter and the country's government. Initially, the platform was backed by Tiger Global, a major investment firm in the United States.

In Brazil, the social network gained popularity in November of the following year. This followed instability that gave rise to rumors that the social network recently bought by billionaire Elon Musk, owner of Tesla and SpaceX, would end.

At the time, the platform held a “meme festival” with an evocative name – referring to birdsong – that allowed it to gain momentum on Brazilian soil.

In just a few days, Koo brought together more than 500 famous Brazilians, including Ronaldinho Gaúcho and Claudia Leitte, for example. Influencer Felipe Neto amassed 650,000 followers after five days of creating his profile.

Garfield Woolery

"Award-winning travel lover. Coffee specialist. Zombie guru. Twitter fan. Friendly social media nerd. Music fanatic."

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