The tense relations between India and Canada in recent days have not only impacted the political world, but also the economic world, as several Canadian companies have faced calls for boycotts, such as Tim Hortons and McCain.

On social media, several Indians have indicated that they no longer want to consume Canadian brand products.

Apart from maple syrup or Canadian gin, products from Tim Hortons – which opened three franchises in New Delhi a year ago – and McCain are the most targeted by this campaign against Canada.

• Listen to an interview with Julien Frédéric Martin, professor in the Department of Economics at the University of Quebec in Montreal on QUB radio :

“In light of recent developments, I have decided to join the movement to boycott Canadian products. It’s important to use our power as consumers and voice our concerns. Boycott McCain, Tim Hortons and all Canadian products,” wrote one user on X (formerly Twitter).

According to experts, these companies will have to behave wisely in the context of rising tensions, reports The Economic Times.

For Sandeep Goyal, president of advertising agency Rediffusion, Canadian brands can’t afford to take sides. The wisest choice is to keep a low profile regarding this boycott which should not last long, he explained to the media.

• Listen to Luc Lavoie’s analysis on Yasmine Abdelfadel’s microphone via QUB radio :

These tensions follow escalating tensions between Canada and India after Prime Minister Justin Trudeau said Indian government agents may have been involved in the murder of Sikh activist Hardeep Singh Nijjar in British Columbia.