YouTube hosted its Brandcast 2024 India event on August 7 in New Delhi, where the company made several major announcements. For the first time at Brandcast India, YouTube CEO Neal Mohan took to the stage to address the audience and acknowledge how India has become an integral part of the community. Additionally, Shekar Khosla, VP of Marketing, Google India, launched a new YouTube ad format for TV and short films. Know all the announcements happening at Brandcast 2024 India,
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YouTube ad format for TV and short films
At the Brandcast event, YouTube celebrated its creator community and how they are leveraging the platform to reach millions of viewers. YouTube CEO said, “Indian creators are creating videos inspired by local trends that are defining global culture. YouTube is number one in reach and watch time in India. And we just hit a milestone.” The event also celebrated how YouTube brought short videos from India to the world, which have been viewed over a trillion times in just four years.
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Now, to leverage the power of YouTube and Shorts, the company is launching a new ad format that allows creators, advertisers, and marketers to seamlessly engage and interact with their audiences. YouTube announces ad formats for Connected TV and Shorts.
For connected TVs, YouTube has announced a feature called “Ad Breaks.” This is a new ad format that won’t distract the audience like TV ads do. However, ads will play if they pause the video they are watching. Therefore, there will be no distractions that could disrupt the viewing experience. The second TV ad format is called “Branded QR Code,” which allows brands to add unique QR codes to ads. This feature will also be applied to YouTube’s premium users.
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YouTube three new ad formats for short films:
- Interactive stickers: This will encourage users to take immediate action when watching short films.
- Interactive gestures: With this feature, viewers can double-tap to like a short video, swipe left to visit a brand or service page, and finally double-tap to watch a longer video.
- Advertising in animated images: This is an AI-powered feature that allows brands and marketers to create short, intuitive ads with still images. This feature will reduce the time and complexity of creating ads on YouTube.
This new advertising format will allow brands to interact effectively with their audience and allow viewers to show their interest in products or services with simple gestures.
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