Meta is rolling out its product updates, including AI tools and Meta Verified, for WhatsApp businesses in India and other countries. This announcement was made during the Conversations event in Sao Paulo, Brazil, where the company explained that these features will provide businesses with additional options on WhatsApp.

According to Meta, these services will initially be available in India, as well as Brazil, Indonesia and Colombia, with plans to expand to other countries in the future. Interested users can avail these services through subscriptions starting at $14 (approximately Rs. 1,162) per month.

Meta introduced its verification program last year and has now expanded it to include businesses on Facebook and Instagram.

In addition to AI tools and Meta Verified, the company will also provide additional features for businesses by enabling calling functionality via WhatsApp.

AI features, Meta Verified for WhatsApp Business

According to the company, the AI ​​tools, as well as the Meta Verified and Call A Business features, will improve the way people and businesses connect and collaborate on WhatsApp.

1. AI tools for WhatsApp Business: Meta's AI tools help businesses support customers and discover new products and services for them. They also introduce new ways to use AI to quickly answer frequently asked questions. In addition, Meta integrates AI into the creation of ads for Instagram or Facebook, which helps businesses better connect with customers.

2. Meta Verified for WhatsApp Business: Meta is introducing the Verified Badge feature for WhatsApp Business. A badge means that the business has registered its information with Meta and will receive protection against identity fraud. While businesses with Meta Verified will receive additional account support from the company, they will also be able to use WhatsApp on different devices for their employees. Users will also see the badge on WhatsApp Business channels and custom pages.

3. Calling for WhatsApp Business: In a recent update, Meta WhatsApp is adding a new feature that allows users to call larger businesses directly. This feature is especially useful for complex queries like travel arrangements or banking where a quick call can be the best help. The company is currently testing this feature and plans to roll it out to more businesses in the coming months.