Jakarta – DANA, one of the digital wallet services in Indonesia, is in synergy with a data and technology platform company from the Netherlands, HERE Technologies. Through this collaboration, DANA uses HERE location services to support its financial inclusion services in Indonesia.

Indonesia has the third largest population in the world after China and India for a population that does not have traditional bank accounts or access to banking services or what is often referred to as unbanked, although the pandemic has accelerated the acceptance and adoption of digital financial services. To help with economic recovery, the Indonesian government launched the National Strategy for Financial Inclusion (SNKI) which aims to achieve 90% financial inclusion by 2024.

DANA continues to strive to provide a trusted digital payment platform to the people of Indonesia, where business partners and consumers can transact securely and comfortably. To this end, the DANA platform relies on the API (Application Programming Interface) of HERE Geocoder and Reverse Geocoder to reach users, especially those in rural areas, providing a better experience for their users.

Vince Iswara, co-founder and CEO of DANA Indonesia explained, for DANA partners, that HERE’s API technology also allows them to deliver digital offerings designed more efficiently around their users. According to him, DANA has always been committed to using our inclusive financial technology platform to encourage national economic growth.

“Therefore, we have combined our lifestyle-based financial app with the HERE platform to ensure that we also reach a large portion of the Indonesian population who are unbanked (unbanked) as well as those who already have a bank account but have not yet accessed it. others (underbanked), and makes it easier for the people of Indonesia to transact,” he said, as quoted August 12, 2022.

HERE Geocoding’s API technology provides precise geographic coordinates of known addresses, places, localities or administrative regions in more than 100 countries and regions. Additionally, HERE’s reverse geocoding capability allows DANA users to find the nearest address using coordinates or selecting a location point from the in-app map.

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Over the past four years, FUNDS reached over 110 million users with an average of 10 million transactions per day. With the help of HERE Technologies, the fintech company hopes that DANA’s growth will be positive and more inclusive thanks to the rise of location-based transactions.

Abhijit Sengupta, Senior Director and Head of Business for Southeast Asia and India at HERE Technologies, said, “HERE Technologies supports DANA in empowering financial inclusion in Indonesia and lays a solid foundation for sustainable economic growth for the country. “Location data is firmly embedded in our daily activities and with the currently booming digital ecosystem in Indonesia and Southeast Asia, there is still a huge opportunity for businesses to harness location intelligence to bridging the financial inclusion gap in Indonesia,” he said. said.