To compete with WhatsApp Business, Telegram founder Pavel Durov announced a significant update on Wednesday. Users of the popular chat app can now seamlessly convert their personal accounts into business accounts by subscribing to a monthly fee.
This latest feature aims to give small businesses such as cafes and shops the ability to display important information such as location and opening hours.
Durov highlighted several enticing features for business accounts, including the ability to organize chats with color labels, use automatic greetings or away messages, and use shortcuts for quick replies.
Additionally, Telegram also plans to launch more business-focused features this month, including integrating AI-powered chatbots for improved customer service.
While Telegram aims to compete with WhatsApp Business, a key differentiator lies in its approach to revenue generation. Telegram opts for a subscription fee to access business features, departing from WhatsApp's model where revenue is based on the type and frequency of conversations. WhatsApp Business, owned by Meta, recorded over 200 million monthly active users last year and introduced various business-focused features including personalized customer messaging and in-app e-commerce transactions.
The update is rolling out now and can be used by updating the Telegram app via the Google Play Store or the Apple App Store. Keep in mind that the business features are subject to the subscription model, which users must pay to access.
This latest feature aims to give small businesses such as cafes and shops the ability to display important information such as location and opening hours.
Durov highlighted several enticing features for business accounts, including the ability to organize chats with color labels, use automatic greetings or away messages, and use shortcuts for quick replies.
Additionally, Telegram also plans to launch more business-focused features this month, including integrating AI-powered chatbots for improved customer service.
While Telegram aims to compete with WhatsApp Business, a key differentiator lies in its approach to revenue generation. Telegram opts for a subscription fee to access business features, departing from WhatsApp's model where revenue is based on the type and frequency of conversations. WhatsApp Business, owned by Meta, recorded over 200 million monthly active users last year and introduced various business-focused features including personalized customer messaging and in-app e-commerce transactions.
The update is rolling out now and can be used by updating the Telegram app via the Google Play Store or the Apple App Store. Keep in mind that the business features are subject to the subscription model, which users must pay to access.
