Snapdeal, a popular e-commerce platform, signed a memorandum of understanding (MoU) with Bhashini on Tuesday. Through this partnership, Snapdeal aims to increase digital inclusion in the e-commerce space in India. This collaboration will leverage artificial intelligence (AI) to develop solutions and services that can cater to nine different regional languages ​​of the country. The online shopping platform said it will build AI-based translation solutions as well as AI-based voice technology. The main focus is on Tier 3 cities and their surrounding areas.

Snapdeal and Bhashini sign MoU to develop AI-based services

In a personal conference, Snapdeal highlighted that the MoU was signed to develop services and products aimed at enhancing language translation efforts that will ultimately drive digital inclusion in India. The company hasn't said what specific tools or services it will create.

It is currently unclear whether this technology will be open sourced to help the entire e-commerce ecosystem or whether it will be used for the Snapdeal platform. The MoU was signed between Bharat Venishetti, Head of Strategic Finance, Snapdeal Group and Amitabh Nag, CEO Bhashini.

Bhashini, an independent business unit set up by the Ministry of Electronics and Information Technology (MeitY) within Digital India Company (DIC), said on LinkedIn job that the partnership will make digital services and e-commerce “accessible to all”.

“This collaboration focuses on Snapdeal’s commitment to advancing digital inclusivity in India. We look forward to combining Bhashini's deep expertise in language solutions with Snapdeal's powerful e-commerce platform to empower individuals from diverse linguistic backgrounds. This initiative is in line with our mission to increase accessibility and affordability of online shopping, especially in Tier 3 cities and beyond,” said Himanshu Chakrawarti, CEO, Snapdeal.

It is believed that AI integration with Bhashini will enable Snapdeal to display product catalogs, product descriptions and other platform areas in different regional languages ​​without updating them manually. E-commerce platforms can also introduce voice search features.

“We are committed to leveraging technology for the common good and enabling inclusive digital experiences for all. Through the innovative use of AI and technology, we are committed to breaking down barriers, strengthening digital participation and creating a more connected and inclusive digital ecosystem for all. all Indians,” Nag said.