Bisnis.comSOLO – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the forefront of business with solutions and partners that deliver performance benefits, has released the results of its 15th annual global study of buyers who revealed that the number of consumers (shoppers) returning to stores is now the same as before the pandemic.
Consumers are also getting used to using self-service as they increasingly use do-it-yourself (DIY) technology in stores. As a result, store staff now have more time to help consumers.
The survey was conducted between June and July 2022, collecting feedback from more than 4,000 retail decision makers, store workers and consumers around the world, including respondents from Asia-Pacific Australia, China , India, Japan and New Zealand.
Nearly 75% of consumers globally (68% in Asia-Pacific) say inflation has forced them to put off shopping, but they still come back to the store.
Most consumers (76% globally, 68% in Asia Pacific) want to get in and out of the store as quickly as possible. They also want this to happen as they are increasingly passionate about self-service technology.
Non-monetary use of a smartphone
Globally, consumer interaction with self-checkout solutions continues to grow, with nearly half of consumers reporting having used a self-checkout payment service and nearly four in 10 using a payment method. cashless payment.
The same trend is happening in Asia-Pacific, where self-checkout services are used by 47% of consumers, while 46% of respondents prefer using cashless payment methods.
As many as 43% of consumers globally (50% in Asia-Pacific) surveyed said they prefer to pay with a mobile device or smartphone. Next, more than half (50% globally, 48% in Asia Pacific) prefer self-checkout services, while those who prefer cashiers served by store staff decline (55% globally, 51% in Asia-Pacific).
Buyers tend to like shopping in online stores
More than 7 in 10 shoppers choose to buy both in-store and online, and prefer online retailers that also have physical stores.
Convenience is paramount to fulfillment: most consumers (75% globally, 73% in Asia Pacific) prefer the delivery option and prefer retail businesses that offer curbside pickup (64% worldwide and in Asia-Pacific).
To further improve the shopping experience, more than 8 in 10 retailers surveyed aim to have more in-store staff to help customers select and place orders online by the 2022 holiday season.
This also addresses another challenge mentioned by three-quarters of retailers surveyed; namely, increasing the efficiency of processing online orders (78% worldwide, 73% in Asia-Pacific) and spending (77% worldwide, 71% in Asia-Pacific).
“After years of analyzing consumers, store staff and retailers, one thing remains the same: retail continues to rapidly evolve,” said Eric Ananda, Country Manager for Zebra Technologies Indonesia.
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