PCI India is reinventing itself to be future-proof

Posted On: December 1, 2022

New Delhi [India], December 1 (ANI/NewsVoir): Project Concern International (PCI) India, a non-profit organization working with marginalized communities in India since 1998, today announced a brand transformation by launching a bold new vision, mission, core values and logo . This is part of the broader organizational change initiated over the past year as PCI India nears the completion of 25 years of work in 2023.

Over the decades, PCI India has evolved into an organization with a deep community focus as it develops evidence-based and measurable programs. It has advanced interventions at scale to transform the lives of communities, working with governments, the private sector and development organizations to solve complex social problems. It is also recognized for providing quality technical support to national and state governments.

“As we have evolved, we have reached a point of realization where we collectively envision PCI India as a forward-thinking organization that can adapt its structure, systems and ethos to the rapidly changing post-pandemic world,” said Indrajit Chaudhuri , CEO & County Director, PCI India while explaining the creation of Reimagine PCI India.

PCI India’s new vision, mission and core values build on its immense legacy while allowing it to significantly increase its ambition, the scope of its work and the resulting impact. These will also help PCI India reinvent and expand its unparalleled technical capabilities in support of national and state governments.

Its ambitious new vision is “A happy, healthy, safe and sustainable world for all” as it aspires to make such a world a reality. The new mission of a transformed PCI India states that “We are rooted in the realities of the community, co-creating and scaling sustainable solutions to complex development problems.” Additionally, it has reformulated its six core values: Excellence, Courage, Collaboration, Integrity, Creativity and Respect.

Its dynamic new brand and logo is a fitting tribute to PCI India’s excellence in making a big impact across the country.

PCI’s new logo means infinity (with the letters “p” and “c” connected in a loop) and exemplifies the endless possibilities for tackling complex social issues. The letter ‘I’ is crowned by the shape of a flaming torch, signifying knowledge and underscoring PCI India’s renewed ambition to be a thought leader in every area in which it operates.

The solid bold font used in the new logo is a sign of courage and determination to tackle complex social issues, while the use of lower case letters signifies humility and respect – the two essential aspects of PCI India’s core values.

“A reinvented ‘PCI India of Tomorrow’ will be future-ready and help us reach and transform millions of lives even more effectively,” said Chaudhuri.

PCI India is a non-profit organization operating in India since 1998. Their programs are designed to transform the lives of the most underserved and marginalized communities. It is currently active in 14 states with 22 programs that have reached more than 15 million people in the past year.