Air-India inaugurated Thursday a new identity new aircraft branding and livery as the airline plans to revamp its fleet with an important purchase 470 new aircraft under a multi-billion dollar contract.

Group owned airline System stated that the new logo, “The Vista”, “captures the essence of a bold new India, which marks a milestone in the transformation of ‘Vihaan.AI'”. According to the Indian carrier’s statement, the new look reimagines the iconic Indian window shape, historically used by Air India, in a gold window frame that forms the center of the brand’s new design system – symbolizing a “window of possibility”. The new Air India logo symbol – “Vista” –” inspired by the golden top of the window frames, signifies limitless possibilities, progress, and the airline’s bold and confident outlook for the future”. New livery and new design the aircraft from Air India features a palette of crimson, eggplant and gold, as well as a chakra-inspired design. It also features a new bespoke “Air India Sans” font, “combine confidence and warmth to position Air India as premium, inclusive and accessible”.

“Our transformative new brand reflects the ambition to make Air India a world-class airline serving passengers worldwide, and proudly representing the new India on the world stage”commented Campbell Wilson, CEO and Managing Director of Air India. “The new Air India is bold, confident and dynamic, but also warm and deeply rooted in its rich history and traditions that have made Indian hospitality the global benchmark for service standards. » Designed in partnership with brand transformation company, FutureBrand, the new iconic brand identity combines Air India’s glorious past with its drive to strive for excellence and innovate for the future, “thus creating an outstanding brand design for a premium global airline with an Indian heart”.

Travelers will start seeing the new logo throughout their journey from December 2023when The first Airbus A350 from Air India will enter the fleet with a new livery.

As a reminder, Air India has confirmed a historic purchase agreement to acquire 470 aircraft from Airbus and Boeing for $70 billion (based on published list prices), with deliveries of new aircraft commencing in November this year.

Air India’s fleet transformation has started with rental And procurement of 20 wide-body aircraft this year. A US$400 million program to completely update the interior of a fleet of 43 wide-body aircraft starting in mid-2024, which will lead to the installation new chair in every cabin, a new in-flight entertainment system and in-flight Wi-Fi internet connectivity. In March 2024, 33% the airline’s wide-body fleet will be modernized, and over the next two and a half years, its entire long-haul fleet will be reborn.

Air India has also launched a new one website and a news mobile applicationprovide a much better web experience with new digital tools and features.

Operators will also launch new ones client contact “open 24/7” in nine Indian and foreign languages ​​by the end of this year, as well as a completely renewed loyalty program in early 2024 that will offer thousands of new redemption opportunities.

The airline is investing in development new lounges at the airport in delhi And jfk of New York, recently announced the expansion of its global lounge network, achieving 100% lounge access coverage for premium subscribers in all destinations within its international network.

Air India has now welcomed more than 5,000 new employees, including 3,200 memberscabin crew and nearly 1,000 pilotWho “Help drive a sustainable cultural transformation in the heart of Air India”. It has also invested heavily in building one of the world’s largest aviation training academies in India, which will train a large number of aviation professionals.