Fashion label Forever 21, a US-based brand licensed through Aditya Birla Fashion and Retail Ltd. in India, has expanded its presence in the country’s northernmost state by opening its first store in Mizoram.
Located in the state capital’s Haulinthanga building, the new Aizawl store spans 3,110 square feet of retail space and offers a selection of winter wear, tailored dresses, bodysuits, super crops, co-orders, jackets, accessories and shoes, etc.
Commenting on the launch in a statement, Mukesh Soni, Business Head of India for Forever 21 said: “We are delighted to announce the opening of our first Forever 21 flagship stores in Mizoram. We have four branches in North East India and have had positive feedback from customers.”
“Forever 21 brings the latest runway and catwalk trends from Los Angeles to young fashionistas at our signature ‘sweet pricing’. We pride ourselves on offering the highest quality comfort clothing and look forward to making your experience enjoyable,” he added.
Forever 21 was founded in 1984 and today has over 550 locations in 27 countries. The company operates more than 20 retail stores across India and also offers its products on all major online marketplaces.
