DUBAI, August 25, 2022 (WAM) — E-Vision, the entertainment streaming division of e&life (part of e&), today announced that it has acquired the exclusive broadcast and media rights for the highly anticipated and upcoming DP World Asia Cup. will only air on the CricLife MAX channel in the MENA region.

After four years and after the pandemic, the 2022 Asian Cricket Council Men’s Asian Cup is back with the United Arab Emirates as the host. It is a six-team tournament that will take place from 27 August to 11 September.

India, Pakistan, Sri Lanka, Bangladesh and Afghanistan are the confirmed teams, while Hong Kong qualified for sixth place after winning all three matches in the qualifiers, beating the United Arab Emirates, Kuwait and Singapore.

Cricket fans in the United Arab Emirates can watch all the action exclusively on the CricLife MAX channel on eLife TV, Switch TV and in the MENA region through the new sports packages available on the STARZPLAY app.

E-Vision CEO Olivier Bramly said, “We are thrilled to be able to bring the DP World Asia Cup 2022 to all viewers at CricLife MAX after four years of absence. We have always been committed to bringing the best of sports and entertainment from local and international content providers. Cricket fans who are passionate about diligent will be able to enjoy the match on our broadcast platform as well as our digital platform, giving them the opportunity to watch it from anywhere and anytime.”

The CricLife channel, which is a one-stop shop for cricket, is currently available on Asiana and eLife Sports bouquets and on OTT Switch TV and STARZPLAY bouquets. Subscribers have the opportunity to watch all the best cricket content available from India, Pakistan, Bangladesh, West Indies, South Africa, New Zealand and Ireland as well as major events like Asian Cup, ICC Cricket World Cup and popular T20 leagues like Pakistan Super League ( PSL) and Caribbean Premier League (CPL) on CricLife, CricLife2, CricLife3, and CricLife MAX channels.

The Etisalat Group has changed its brand identity to e&, effective 23 February 2022.

Translated by: Gihane Fawzi.

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