jatimnow.com – Persik Kediri established a strategic collaboration with an Indian company, SKASports. What are the benefits of the White Tiger?
SKASports Investment Private Limited is a wholly Indian entity committed to expanding the reach of sports globally with a focus on the sports business.
Through this partnership agreement, the two entities will work together focusing on four main areas. The first is the development of Persik Kediri digital assets, collaboration in the commercial field and sports infrastructure.
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The second point is that they will collaborate with other Indian companies to join the team that participated in the AFC Champions League in 2004 and 2007.
Then also on the development of the sporting values of Persik Kediri and the development of youth.
Persik Kediri Director Souraiya Farina Al Haddar said the partnership between Persik Kediri and SKASports was part of the club's efforts to create a new ecosystem for the development of Indonesian football, and Kediri in particular.
“SKASports, through its holding company, has extensive experience in the fields of sports business, media and digital. “This will bring added value to Persik Kediri who aims to play at the level of Asian competition,” said Farina, Monday (18/3/2024).
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Meanwhile, SKASports Director Rohit Ramesh said he was happy with the collaboration. He is confident that he will be able to lead Persik Kediri to greater achievements.
“We are very happy with our strategic partnership with Persik Kediri. A club with a rich history and together we are committed to making it one of the best clubs in Asia. We are confident that this collaboration will bring greater achievements and will form closer cooperation between India and Indonesia,” he explained.
For information, PT Kediri Djajati Perkasa, the company that oversees Persik Kediri, is majority owned by PT Astar Asia Global (AAG), with White Tiger captain Arthur Irawan as the central figure. There is also the name of Gading Marten, an Indonesian artist/actor who is currently the president of Persik Kediri.
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Arthur Irawan also undertakes not to do so half-heartedly, both technically and commercially. He is determined to grow the 73-year-old team.
“When we talk about the development of the Persik Kediri club, we undertake not to do so half-heartedly, both technically and commercially. Our collaboration with SkaSport opens up various opportunities in the development of commercial aspects, to achieve the goal of Persik Kediri to be known internationally,” Arthur said.
“The news about Persik Kediri will be heard more and more on the Asian scene. “Of course, to achieve this, we will have to work hard, especially to improve the quality of our game in the Indonesian League competition,” he concluded.
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