Banijay Asia has partnered with Indian company Nadiadwala Grandson Entertainment (NGE) to develop original series and films, as well as adapt international hits for Indian audiences.

Banijay Asia (part of Banijay Entertainment) is headed by CEO Deepak Dhar and NGE is headed by veteran producer Sajid Nadiadwala. The alliance aims to create premium content for audiences in India and beyond.

Nadiadwala is known for franchises like 'Housefull' and 'Baaghi', as well as hit films like 'Chhichhore', 'Super 30' and 'Highway'. Recent releases include 'Chandu Champion' and 'Satyaprem Ki Katha'. 'Housefull 5', the latest instalment of the hit comedy franchise starring Akshay Kumar and Riteish Deshmukh, is set to release soon.

Banijay Asia has made a name for itself with adaptations like “The Night Manager” (Disney+ Hotstar) and “Call My Agent: Bollywood” (Netflix) and original films like “Dahan” (Disney+ Hotstar) and “Undekhi” (SonyLIV). The company’s portfolio also includes popular unscripted shows like ‘The Kapil Sharma Show’ and ‘MTV Roadies’. Upcoming shows include Indian adaptations of “Monk,” “House” and “Suits.”

“We are thrilled to partner with Sajid Nadiadwala, a visionary whose contribution to Indian cinema is unmatched,” said Dhar, Founder and Group CEO of Banijay Asia and EndemolShine India. “His dedication to cinema and his ability to connect with Indian and global audiences makes this partnership fruitful. With Sajid’s creative vision and our content creation expertise, we are poised to set new benchmarks in entertainment.”

“At NGE, we have always strived to bring the best entertainment to Indian audiences,” Nadiadwala added. “Our partnership with Banijay Asia to create cutting-edge content across genres and formats is an exciting journey for us. Our vision is to always push the boundaries of entertainment, and this partnership is a significant step towards that goal.”

Mrinalini Jain, Group Development Director, Banijay Asia and EndemolShine India, said, “The partnership with Nadiadwala Grandson Entertainment provides a unique opportunity to combine our strengths in content development with the cinematic vision of Sajid Nadiadwala. His unmatched expertise and creative vision are invaluable assets in this collaboration that represents a shared commitment to creativity, innovation and storytelling excellence. Together, we aim to push the boundaries of entertainment by delivering compelling originals and adaptations that captivate audiences in India and around the world.”

The Nadiadwala family has been in the film production business since 1955. Abdul Karim Nadiadwala, followed by Abdul Gaffar Nadiadwala, Farruk Nadiadwala, Habib Nadiadwala and Suleman Nadiadwala, have produced over 200 films. Sajid Nadiadwala's debut as a producer was 'Zulm Ki Hukumat' (1992).