Aldo, a company specializing in footwear and accessories, has partnered with Warner Bros. Discovery Global Consumer Products to launch a collaborative Loony Tunes line for men and women. The brand, which includes a variety of handbags, accessories and shoes with graphics, was featured on Aldo's India website and in some stores across the country.
“Collaborating with WBDGCP has allowed us to infuse our designs with the timeless humor and joy that these characters represent,” said Daianara Grullon Amalfitano, Chief Brand and Product Officer of Aldo, in a press release. “Our goal was to create a collection that not only celebrates these iconic Looney Tunes characters, but also invites our customers to explore their playful side and indulge in a bit of nostalgia. This collaboration is a true testament to the fun and ingenuity that both Looney Tunes and Aldo bring.”
For the first time, Aldo and Looney Tunes have collaborated on a limited-edition collection that embodies the passion and inventiveness of both companies. Iconic Looney Tunes characters Tweety Bird, Daffy Duck and Bugs Bunny feature on mules, high heels and sneakers, all made with Aldo's 'Pillow Walk' technology. The collection also featured youthful handbags with chains, charms and a combination of functional and fashion elements.
Aldo was founded in Canada in 1972 and distributes its products worldwide. The Looney Tunes franchise includes films, television series, games and consumer products, among others.