Air India is in the midst of a complete transformation, says CEO Campbell Wilson

Each element of the new logo is inspired by Indian culture and the distinctive patterns of Air India’s identity. The colors and patterns of the new brand identity signal confidence and progress in the rebranding.

“Flag bearer of a rising nation”: Air India unveils new logo at rebranding event. Tata Sons CEO N Chandrasekaran says the logo reflects the airline’s bold vision for the future.

This journey requires an enormous amount of work. It requires work on technology, fleet, maintenance, ground handling, operations and more. In the last 12 months we have put together a strong team. We focus on improving all aspects of human resources

The apex of the gold window in the new logo symbolizes limitless possibilities, said N Chandrasekaran. We have been involved in this journey for the last 15 months. “Our vision is to make this airline a world-class airline in terms of modernity, safety, technological advances, exceptional customer service and world-class experience that Air India used to be known for,” he said

“Air India is not just another business for us. It’s a passion. A national mission. Our goal and mission is to be a truly first class and iconic airline that every Indian will be proud of. “We’re fully on this journey until we get to that faster,” he said.

Tata’s N Chandrasekaran unveils new brand identity. The colors red and purple become part of the new logo.

The colors red and white are the colors of Air India and purple is derived from Vistara airline. Vistara is likely to be integrated into Air India as both are part of the Tata group.

Air India rebranding event kicks off in New Delhi. Airline announces information on cabin equipment, compensation for pilots and cabin crew, among other things.

Tata Sons and Air India Chairman N Chandrasekaran attend Air India rebranding event in New Delhi

The renaming came after Chief Executive Officer (CEO) Campbell Wilson previously announced that the airline was ready to introduce several new services as part of the rebrand.

The Air India renaming will take place in the presence of Tata Group leaders. According to the FE report, the airline’s current logo – a red swan with a prominent orange Konark chakra – is set to give way to a livery featuring a three-tone combination – red, white and purple – as a sign of the change.

Air India is also expected to announce new compensation packages for its pilots and cabin crew. A new roster system is also set to be introduced soon, according to media reports, which Wilson says will provide “transparency, fairness, equity, roster stability, protection of golden offs (five-day breaks on birthdays and wedding anniversaries) and reduce fatigue.”

The lovable Maharajah mascot with the pot-bellied, wavy mustache, aquiline nose and striped turban is said to be present in Air India’s premium classes and airport lounges, according to media reports.

Tata-backed Air India will be rebranding on August 10th. The airline is preparing to change its colors and emblem.