User WhatsApp in India is inundated with spam from the business accounts of a number of brands. Will this incident hinder the mission WhatsApp become a great application?

Affiliate Meta’s ambition to become a super app starts with providing shopping features on its platform.

Since August, Whatsapp users in India can buy directly from Whatsapp app as India’s platform has been integrated with JioMart platform.

Reported from EdgesMeta believes business messaging is a big part of how WhatsApp makes money in the future.

Meta wants WhatsApp to become a super app like WeChat, an app users need to fulfill their daily needs. WeChat users can pay rent in the app, buy concert tickets in the app, pay for food in the app, and more.

Unfortunately, it has not been two months since the launch of the shopping feature through WhatsApp in India, users are having a bad experience of this feature.

A number of users in India have complained about a large amount of spam from business accounts.

Thousands of brands in India have signed up for WhatsApp. WhatsApp itself is said to be able to reach over 80% of users in India, which has a total of over 500 million users, which is a quarter of the total number of WhatsApp users globally.

According to a netizen with the @nixxin account, this feature is quite annoying because even after a user blocks multiple businesses, many return to their inbox from a different phone number.

WhatsApp for business is quickly becoming WhatsApp for spam. 🙄

Block a few accounts every day these days. PR agencies also spam on WhatsApp. pic.twitter.com/dvgbqx7cz8

— Nikhil Pahwa (@nixxin) September 15, 2022

In response to this incident, a Meta spokesperson said that every user should receive updates from the companies and that users can also block or report issues at any time.

“Messaging is the new way to do business, better than email or phone calls. Our rule is that people should always ask for updates before a company can message them, and we give people an easy way to block a business or report a problem at any time, of course,” a spokesperson for Meta said as quoted by Technological crunch.

“We are constantly working with businesses to ensure that messages are useful and expected, and we have limits on the number of messages they can send per day. It is important for us, as well as for the company and especially the people we serve, to do it right.”

(lom/lth)