TEMPO.CO, Jakarta – Advertising and marketing conglomerate Omnicom Group Inc (OMG) has advised its customers to temporarily stop advertising on Twitter short term. Here is the content of the company’s internal memo that was seen by Reuters.
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The memo doesn’t name the client, and it’s unclear if anyone has stopped their Twitter ad spending. Omnicom serves more than 5,000 customers in 70 countries, including McDonald’s Company and apples.
The move was first reported by a tech news site Edgesunderscoring growing skepticism among agencies and brands about the future of the social media company since its $44 billion acquisition by Elon Musk.
The Tesla CEO blamed civil rights groups, which pressured Twitter advertisers to boycott the service until Musk clarifies how he will control misinformation and hate speech on the service, for falling Twitter revenue.
“Twitter’s ability to maintain its previous level of brand effectiveness and security measures appears to be limited in the short term,” according to the memo.
“While OMG believes this is unlikely to result in a significantly higher risk environment for advertisers, the risks associated with dangerous content may increase and should therefore be considered when deciding use the platform.”
Ad sales accounted for more than 90% of Twitter’s revenue in the second quarter of this year.
Over the past month, automakers AmericaGeneral Motors Co., said it has temporarily suspended paid advertising on Twitter.
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Reuters
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