Bajaj and Mahindra car sales in India rise sharply in November thanks to holiday-related demand -December 01, 2023 at 06:33

Indian motorcycle maker Bajaj Auto and automakers Mahindra and Mahindra on Friday announced strong volume growth in November, thanks to demand linked to the festive season.

Bajaj, India’s first two-wheeler maker to report monthly sales, said domestic motorcycle volumes jumped 76% in November compared to a year earlier.

Indians typically make large purchases during the festive season, which runs from mid-October to mid-November this year.

Analysts note that the upcoming wedding season could further boost two-wheeler sales.

Earlier this week, the dealers’ body said retail sales of motorbikes and scooters increased nearly 21 per cent during the festive period, driven by strong demand from rural consumers.

Sports utility vehicle maker Mahindra said on Friday that its overall car sales rose 21% in November due to a “healthy festive season”, but added that it faced supply issues for certain parts during the month.

“We are monitoring the situation closely and taking necessary steps to mitigate the challenges,” said Veejay Nakra, president of Mahindra’s automotive division.

Leading automaker Maruti Suzuki India and motorcycle maker Hero MotoCorp will release their monthly figures today.

Serena Hoyles

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