Bisnis.comJAKARTA – Income Twitter after the rebrand to X mentioned increased. Between August 6 and August 20, 2023, the platform’s revenue jumped 25%.

This was found in the Sensor Tower report, cited by TechCrunch, Tuesday (8/29/2023). The increase in revenue is mainly due to iOS revenue which increased by 24 percent.

On the other hand, since Elon Musk After the acquisition of Twitter late last year, X’s download rate also reportedly fell after the rebranding. Twitter’s rebranding caused weekly active users to decline by up to 4% in the weeks following the rebrand, from August 6 to August 20, 2023.

This name change also seems to cause confusion among App Store consumers. Even though news of the name change has spread around the world, many consumers are still typing “Twitter” into the App Store search bar.

Consumers are not immediately directed to the app X main and original. Consumers often find the Twitter Lite app designed for emerging markets.

This appears to have caused a huge surge in Twitter Lite downloads during the first week of the rebrand, from July 23 to August 5.

So far, Twitter Lite downloads have increased by around 350%, according to data from Sensor Tower. Combined with the core X app, the Twitter app ecosystem saw download growth of 11%, driven by downloads in India, the United States and Indonesia.

X revenue also declined by 3% overall in the first week of July 23 to August 5, 2023, primarily due to an 8% decline on iOS. Fortunately, in the next timeline, X continues to experience an increase in income.

X’s rebranding also impacts other apps, like competitors Bluesky, Threads, and Mastodon.

In the first week after the name change, Threads downloads dropped by 70%. But Bluesky and Mastodon saw download increases of 180% and 15%, respectively.

Then, in the following weeks, August 8-20, Threads saw an increase in downloads of around 50 percent.

Today, Threads also rolled out a number of new features, including a timeline feed. Bluesky and Mastodon, on the other hand, saw their downloads decline after the weakening of the X rebrand, with total downloads dropping by 25% and 40% respectively.

X, with its new branding, has not yet entered a stable phase, in step with the onslaught of updates from competing platforms. But perhaps what deserves attention is the increase in Twitter Lite downloads, which are up 50% from the previous period. It seems that the “Twitter” brand is still influential on the App Store, so it has the potential to steal X consumers. (Lydia Thessaloniki Mangunsong)

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