The Confederation of All Indian Merchants (
CAIT
) And
Meta
have teamed up to help small businesses across the country in their “
WhatsApp Se Wyapaar
‘ program. This initiative aims to bring digital training to 10 million local traders
WhatsApp business app
. The partnership aims to boost digitization efforts and create growth opportunities for businesses by delivering hyper-local digital training in 11 Indian languages across all 29 Indian states.
CAIT, a trade association network of 80 million traders in India, organizes workshops to provide digital education and skills training to businesses. The training gives them the knowledge they need to digitize their storefront and create a “digital Dukaan” on it
business app. In the workshops, they will learn about the app’s features like catalog, quick replies, and click-to-WhatsApp ads, which can help small businesses engage with customers more efficiently.
Over the years, the WhatsApp Business App has provided a way for micro, small and solopreneurs in India to enter new markets, serve their customers and build a professional digital presence for their business. This partnership is another way to support and strengthen the trading community by helping them adapt and adopt technology to meet changing consumer needs and contribute to India’s socio-economic growth.
The partnership between CAIT and Meta Small Business Academy will provide 25,000 traders in the trading community with access to digital skills. The Meta Small Business Academy certification will be beneficial for new entrepreneurs and marketers as it allows them to gain important digital marketing skills to grow their meta apps business. The program is aimed at MSMEs across India as the course and exam are available in seven languages including English, Hindi, Marathi, Bengali, Kannada, Tamil and Telugu.
Praveen Khandelwal, National Secretary General of the Confederation of All India Traders (CAIT) said: “With the rapidly evolving business needs, technology can be a key growth driver.” We believe that with the right tools to evolve, traders across India can benefit from learning new ways to grow their business. The reach and success that the WhatsApp Business app can offer is unparalleled. We are excited to extend our partnership with Meta as part of the WhatsApp Se Vyapaar program, designed to educate 10 million merchants across 29 states of India. This partnership will help retailers and companies build a broader customer base, scale their business and make an even bigger contribution to India’s growing digital economy.”
Nick Clegg, President of Global Affairs at Meta, said: “This is an era of entrepreneurship in India. India is experiencing a digital revolution and the way Indian entrepreneurs and small businesses have embraced technologies like WhatsApp is a big part of that. We want to continue to help entrepreneurs and small businesses make the most of the opportunities ahead and remain at the heart of India’s Techade.”
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