Not only globally, We Are Social also publishes region-based data including: South East Asia and Indonesia. According to data collected in 2017, the number of Indonesian internet users reached 132.7 million, with a penetration rate of 50%.
Of Indonesia's total population of 256.4 million, 130 million people, or about 49 percent, are active social media users. Social media user activity in Indonesia has also seen a 23 percent increase since January 2017.
Meanwhile, 120 million Indonesian social media users are estimated to access their accounts via mobile devices each month. Social media visitors via smart phones In Indonesia, it is also higher than that of desktop visitors, reaching 37 percent and 6 percent.
We Are Social ranks YouTube as the most actively visited social media platform by internet users in Indonesia, followed by Facebook in second place, WhatsApp in third place, Instagram in fourth place and Line in fifth place.
On the list of the most downloaded applications in 2017, WhatsApp Messenger is the preferred choice of Indonesian internet users. Based on this data, the popularity of the Facebook application in Indonesia has not waned, as evidenced by its presence in second position on the list, followed by other social media also under Facebook, namely Instagram in third position.
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(MMI)
