Mumbai: WhatsApp introduced a new feature called Flows at the Global Conversations event held at Jio World Center, Mumbai, India on Wednesday, September 20, 2023. The presence of Flows is expected to help accelerate many things in the business sector.

Meta Nikila Srinivasan, VP of Product Management for Business Messaging, met by Medcom in Mumbai, revealed that Flows will have a great influence in running a business.

“Many people use WhatsApp and talk about business when they chat,” said Nikila, Wednesday, September 20, 2023. He also added that the latest feature of WhatsApp is very relevant to the characteristics of Indonesian society.

“In Indonesia, 87 percent use WhatsApp to discuss business,” he continued. Thus, the presence of Flows is considered to have a great influence on the management of a business.

The feeds will later create broader commercial offerings. Users can order travel tickets, then order various fashion clothing products, and also carry out purchase and sale transactions through WhatsApp Business chat.

This feature will appear generally in the coming weeks. WhatsApp will allow businesses to receive Meta verification, which will help them know we’re chatting with the right business.

To achieve Meta Verification, businesses can demonstrate their authenticity to Meta, then get a verified badge, enhanced account support, and identity theft protection.

For businesses looking to sign up, Meta Verification will come with additional premium features, including the ability to create custom WhatsApp pages that can then be easily found via a web search, and cross-device support so that multiple employees can respond to customers.

WhatsApp will immediately begin testing meta-verification on small businesses using the WhatsApp Business app, before later introducing it to businesses on the WhatsApp Business platform.

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(MMI)