Team India’s fan jersey is flying off the shelves ahead of the Cricket World Cup final

Ahead of Super Sunday when India take on Australia in the final of the Men’s Cricket World Cup, fan jerseys are flying off the shelves both online and offline. Cinemas and restaurants are also prepared to benefit from the exciting climax.

Over the four weeks of the tournament, the stadiums turned into a sea of ​​blue, showing how quickly the Indian fans’ jerseys were selling. “We have seen a five-fold increase in the last four weeks compared to last year. The official adidas ODI fan jersey became the #1 bestseller for Amazon Fashion. With India qualifying for the finals, we have seen a staggering 10-fold increase in the last two-three days,” said an Amazon India spokesperson.

Due to strong demand for official fan jerseys, adidas, the official kit sponsor of Team India, on Saturday announced the launch of 2023 pairs of limited-edition World Cup sneakers for men and women.

Yannick Colaco, co-founder of FanCode, said: “Not only for the official jerseys, there was also good demand for other products. We sell a wide range of official items including pens, diaries, mugs, keyrings, jackets, t-shirts and polo shirts. Fans were also interested in having these products, especially jerseys, customized.” FC Shop is the official retail partner of ICC for the World Cup.

Colaco described how FanCode works closely with ICC and other partners to ensure official merchandise is easily available to fans at affordable prices. “Our collaboration with Swiggy has enabled delivery of products within minutes to different cities via Instamart. We have also worked with restaurant chain Social to make the official merchandise available at their outlets,” he added.

Live broadcast

In the meantime, cinemas and restaurants are preparing for Super Sunday. PVR INOX would broadcast the ICC Men’s Cricket World Cup final live in 150 cinemas across 60 cities. “Most advance bookings were received from Gujarat and Maharashtra. “Given the overwhelming response, we are allocating more screens for the game in the same cinema, i.e. two to three screens, to accommodate a larger audience of cricket enthusiasts,” said Sanjeev Kumar Bijli, Managing Director, PVR INOX Ltd.

Miraj Cinemas will screen the Sunday game in 30 multiplexes across 23 cities. Amit Sharma, Managing Director, Miraj Cinemas, said the response has been “overwhelming” with 70-80 per cent of tickets already sold out.

Companies are also hosting special screenings of the World Cup final. DS Group is hosting a special event for its employees and their families at its headquarters in Noida on Sunday. The event will see close to 3000 people watch the game together and cheer for Team India. The company announced that the day will be marked by “fun activities”, with a dedicated kids zone set up for children to ensure a family-friendly environment. The company said the special event was modeled after the annual family festival it hosts for employees and their families.

Restaurants are also expecting an increase in orders. Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd: “During match screenings over the last two months, we have received a phenomenal response due to the community viewing aspect of most sports, including cricket, and we expect the same this Sunday. We were able to record an increase in order volume of 20 to 30 percent for the company during the ongoing event.”

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Sybil Alvarez

"Incurable gamer. Infuriatingly humble coffee specialist. Professional music advocate."

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