Store watch- The Pink Elephant, New Delhi

I am an Interior Stylist from India with over 10 years of Work experience with magazines like Elle Decor, BBC Good Homes, Casaviva etc, I run a blog http://www.stylecity.in and most recently was the creative head for home and lifestyle in an e-commerce company.  I have recently Launched The Pink Elephant India.

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With my brand, The Pink Elephant, I am hoping to reach out to decorators, stylists & people from across the world and source products for them. I normally find products from various thrift stores and export houses which I will regularly publish on my Facebook page @thepinkelephantindia. The products are cost effective as they don’t need to be purchased in bulk.

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So have a look and let me know what you think!

Store in Focus- Baro, Mumbai

In 2014, began a furniture experiment at the Highlight Films office in the commercial hub of Mumbai. It involved handmade furniture in reclaimed and old teak, largely speaking the mid- century modern language. In the course of two years the visitors were pleasantly surprised by what they found here. The experiment propelled the next steps and the concept evolved into a brand that has its own identity but draws on the ideas and inspiration that sparked Highlight Living. This is the genesis of BARO. The vision: a seamless union of aesthetics, ethics and ergonomics.

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The furniture collection consists mainly of co-founder Siddharth Sirohi’s designs, heavily influenced by the timeless mid-century modern movement, with a particular attention to the balance between form and function. The pieces are manufactured locally, using only reclaimed, weathered teak and an entirely natural linseed oil and beeswax polish. The approach is old school, relying on traditional wood joinery methods, but the result is as timeless as it is contemporary.

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Apart from original designs, one can also expect to find pieces of vintage furniture, which have been restored to an exquisite new form. Whether original pieces or restored classics, BARO furniture is a nod to the cherished wabi-sabi aesthetic. The accent is on the essence of a thing, with all its charms and flaws, rather than cosmetic appeal. When an old piece is restored, it is not to hide its natural ageing, but to celebrate it. And when a new piece is modelled, it is keeping in mind the principles of balance and transience.

Store address:
12, Sun Mills Compound, Lower Parel, Mumbai