Broadcast rights of $6.2 billion make it the second most expensive sport in the world
A big game can attract 600 million viewers, six times more than the Super Bowl final – © SIPA
Mahabharata Chronicle,
Charlie Salkazanov
Unknown in France, cricket is the most broadcasted sports competition in the world, after American football. Sport and money often go hand in hand, but the transformation of cricket into a very profitable business is recent. India is lagging behind in the sports business. It wasn’t until 2008 that a transformation occurred with the formation of the Indian Premier League (IPL), the equivalent of the NBA in the United States. Within fifteen years, it was he who brought about the fusion of sport and business and made India a big winner.
Ranging from folklore to entertainment
Cricket is without a doubt a national passion. With the demographic boom, the number of fans […]
Want to read more?
You have another 80% to read – Discover our offers
Try it free
for the first 24 hours
not renewable
0€
List
No engagement
24 hour access
Unlimited Items
newspaper pdf
3€
Buy
No engagement
Permanent access
Unlimited Items
newspaper pdf
10€
per month
Subscriber
Can be canceled at any time
“Award-winning travel lover. Coffee specialist. Zombie guru. Twitter fan. Friendly social media nerd. Music fanatic.”
