Cristiano Ronaldo launches India business of fragrance brand CR7 with Myntra, Marketing & Advertising News, ET BrandEquity

Launched in 2017, CR7 is now present in more than 40 countries and caters to people in the 14-40 age group.

E-commerce brand Myntra has announced its partnership and launch of soccer player Cristiano Ronaldo’s CR7 fragrance brand in India. Myntra will exclusively offer a range of over 16 SKUs (stock keeping units) from the brand, including perfumes, body sprays, deodorants and gift sets.

With beauty and fragrances being a popular category on Myntra, the brand aims to reach and reach football fans across the country. Myntra released a video featuring Ronaldo to announce the partnership.

Launched in 2017, CR7 is now present in more than 40 countries and caters to people in the 14-40 age group.

Sharon Pais, Chief Business Officer of Myntra, said: “We are very pleased to offer buyers in India access to the CR7 fragrance range through Myntra for the first time. Cristiano enjoys a large following in the country and the launch of CR7 is sure to cause a stir among his fans, beauty and fragrance enthusiasts. Integrating a brand championed by the legend himself with Myntra’s reach and broad base of fashion-conscious consumers makes for a powerful equation for success.”

Mayank Bahety, Director of Beauty Concepts said: “It gives us great pleasure to bring a brand like CR7 from legendary soccer star Cristiano Ronaldo to India. The brand has something in store for all their fans and sports enthusiasts as there are fragrances for every mood and occasion. With CR7, Ronaldo brings his personal experiences with powerful fragrances to the table. The range is available online for the first time in India on Myntra for all fans to grab fabulous fragrances. Together with our partner Myntra, we will aim to increase the brand’s online presence and reach while also tapping into Myntra’s vast existing customer base.”

With this association, the company aims to increase brand awareness in both urban and rural markets…

Cheryl Tenny

"Thinker. Food advocate. Incurable coffee enthusiast. Communicator. Proud student. Zombie buff. Tv fanatic. Extreme troublemaker."

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