New Delhi: Apple on Wednesday launched a new campaign to highlight the importance of health data privacy globally, including in India, as millions of people now monitor their health data online through a plethora of smart devices.
The campaign will run on broadcast, social media and billboards in 24 territories around the world this summer. In India, billboards will be present in Kolkata, Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Pune and Ahmedabad.
It will include new commercials voiced by Emmy-winning actress and comedian Jane Lynch, a white paper providing insight into how Apple is helping protect data stored in the Health app on iPhone and HealthKit, and panels billboards in 24 regions of the world.
To highlight the importance of health data privacy, a comic ad tells the story of people whose health data is shared without their consent by a third party voiced by Lynch.
The ad was directed by award-winning Craig Gillespie, who directed “I, Tonya” and “Cruella,” among other films. The company also published a white paper on health data privacy.
The tech giant believes in four privacy principles: data minimization, on-device processing, transparency and control, and security, and has incorporated each of these four pillars into its health features from the start. .
iOS minimizes the amount of health data sent to Apple servers by creating on-device health metrics. For users with two-factor authentication, device passcodes, and devices running iOS 12 or later, data in the Health app is end-to-end encrypted. Therefore, the Health app data is unreadable to anyone, not even Apple.
Data displayed in the Health app such as trends and highlights, resting heart rate, and cycle tracking predictions are calculated on the device. Storage and accounting on these devices helps ensure that Apple does not view this data to provide summary and health metrics.
Health data is sensitive, which is why Apple ensures that users control what data is shared, with whom it is shared and how it is used.
Apps can request access to different types of data through HealthKit, and users can decide what data they want to share, if any.
Health and fitness data collected from iPhone and Apple Watch is encrypted on the device with a password and securely syncs from Apple Watch to iPhone. Therefore, data from the Health app cannot be read by anyone with physical access to your device unless they have your passcode.
As of August 2022, over 95% of active iCloud users have enabled two-factor authentication.
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