Industry stalwarts, Rohit Gandhi and Rahul Khanna best known for their contemporary aesthetic in fashion, recently launched their new flagship store on the main strip in Defence Colony, a prime hub of luxury lifestyle in New Delhi. At the launch of their new flagship store; the duo showed their support to the freedom of expression and love over an evening of style and panache. The theme could be seen splashed across their visual merchandize, through installations of mannequins in position depicting affection, while the branding clearly spelled out ‘ Freedom of Love’.
The label has always had great emphasis on silhouettes and detailing wherein the core influence’s have been contemporary modern art, linear structures and geometric lines. This passion for minimalism has been translated in the look of the store.Two spectacular floors, a ground and a basement offer a selection of their menswear and women’s wear. The design reflects the signature sensibility of modern edge.Raw concrete merges with metallic elements. There are lacquered glass panels, walnut brown color tones and signature gunmetal finishes. Contemporary art bring visual impact to the space.At the very entrance of the store is a large metallic and blown glass chandelier. Klove especially conceptualized this statement piece for the store. The piece in a twist of design and innovation embodies the logo of the brand.
The store much like the duo’s collections is true to the brand’s core aesthetic wherein each element personifies what the label has stood for, for the past 16 years.
Store Address: D-15, Defence Colony, New Delhi
Phone: 011 40578474 & 011 46594447