Le Meridien: A Curated Experience for the Creative Class

Le Méridien was founded by Air France in 1972 a leader in design and innovation at that time, with the first hotel, the 1,000 room Le Méridien Etoile in Paris. The original concept was to provide a “home outside of home for Air France passengers” which led to a presence of Le Méridien in the world’s primary and international cities, as well as exotic resort locales in Europe, Middle East, Africa and Asia Pacific.  Le Méridien’s ARRIVAL Experience commences from the moment guests arrive at the hotel door steps until they have opened the door to their guest room. It was curated by the brand’s Cultural Curator Jérôme Sans and engaged a range of LM100™; a group of cultural innovators. Current LM100 members include Le Méridien Cultural Curator, Jerome Sans; world renowned artists Sam Samore, Joan Fontcuberta, Younès Rahmoun, Youssef Nabil, and Michael Lin; contemporary Chinese artists Chen Wenbo, Yan Lei, An Xiaotong; award winning photographer, Ralph Gibson to name a few.

Le Meridien, www.stylecity.in

Transforming the guest experience:
Based on proprietary Starwood research that showed that the first 10 minutes sets a guest’s mind for the rest of the stay, Le Méridien identified 4 signature moments to make the guest’s Arrival experience memorable and special.
a) Artwork on the doors– Right upon Arrival the entry door was considered as a canvas and 40+ artworks have been created for the brand by numerous established and emerging LM100 artists around the globe.
b) Unique Atmosphere- A unique atmosphere has been created including the signature scent created by New York perfumery Le Labo, called LM01, a signature soundtrack, and a lighting ceremony (created by each hotel) to celebrate the transition from day to night.
c) UNLOCK ARTTM At check-in the guest receives an artist-designed key card that serve as pieces of artwork themselves.  The hotel keycard is created by a contemporary artist and is intended to become a collector’s item.  The program, called UNLOCK ART™ in addition consists of unique partnerships to provide guests with complimentary access to contemporary cultural centers around the world,including San Francisco’s Yerba Buena Centre for the Arts, Shanghai’s Museum of Contemporary Arts and a lot more.
d) Soundscape in the elevator- Le Méridien has transformed the expected and mundane event of riding an elevator into an “Elevated Experience” through a unique 24 hour soundscape.  Le Méridien has appointed Henri Scars Struck, an LM100 member and the visionary Grammy-winning French composer/producer, to create this soundscape for Le Méridien hotels globally.

Le Meridien, www.stylecity.in

Le Meridien, www.stylecity.in

Le Meridien Delhi sees the work of ‘Thukral & Tagra’ who have created a walking interactive experience piece through the lobby. When people walk, the floor becomes animated by a crowd of characters that immediately surround you and follow you on your journey. When you stop, they stop.  If you start to walk again, they follow you. These characters are elements of the artists’ vocabulary that you find in all their paintings and other works. They are characters or idioms from global lifestyle, contemporary culture, communication, transportation, music, health and nature. Contemporary culture as a culture of signs. Pop signs. Signs of the time.’

Le Meridien, www.stylecity.in

LE MERIDIEN’S LOBBIES WILL THE BECOME THE GATHERING PLACE FOR CREATIVE MINDS, NAMED “THE HUB”-Le Méridien aims to become the gathering place for creative minds by providing a space that encourages dialogue, awakens curiosity, stimulated thinking through physical + human components in the space. The environment of the hub will consist of curated contemporary art in high impact areas (graphic, sound, video), unique seating, styling, F+B component with coffee at its center and trained Baristas are the core component of Le Meridien’s Hub.

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