Store Watch: Strot, New Delhi

Find Europe’s most chic and revered brands like Ligne Roset, Edra and Missoni Home along with India’s own hand crafted and customized furniture at New Delhi’s newest lifestyle boutique STROT. Luxuriously designed, the multi-level store is an embodiment of international elegance as well as a heady mix of the classics and the contemporary.The store evokes an unprecedented sense of New Age fusion, “What we consider an ode to the present day modern luxurious living”, says Sidhant Lamba, owner STROT.

Urbani by Ligne Roset,

Besides bringing to the capital city of India, the jewels from France and Italy, STROT’s interior design department specializes in offering customized interior solutions that also include wardrobes and specialized doors under the name Rica. Manufactured in house by a battery of artisans and finished with the best of modern day machinery, each product is crafted to suit the client’s personality and specific demand, all contributing to the uniqueness and exclusivity of the products available at STROT. The parent company, ‘The Continental Group’ was set up nearly six decades ago to customize furniture in close association with its craftsmen and added technology and machinery from around the globe. With a legacy of fine detailing and a lasting commitment, a vast list of loyal high-end clientele became the strength for The Continental Group. They are today one of the leading interior solutions company.


TOGO Michel Ducaroy (Special Edition)  by Ligne Roset, Strot

At the heart of the STROT experience is a deep passion for design that helps homemakers or corporates and hotels transform the environment of their space into a statement of style. The vast and exotic collection of furniture and accessories at STROT could be described as “Global chic meets traditional classics”. The diverse styles of furniture whether sourced internationally or at visits to factories across the globe or manufactured locally range from the bold and the beautiful to elegantly sober. A diverse range includes bedroom classics to coffee room must haves, some sleek and simple in raw wood or steel and conversation starting pieces like hand blown glass vases, planters, unique chandeliers and light fixtures to adorn homes or offices. There’s something to satisfy the demands of a varied range of clientele. Given its expertise to create sophisticated interior design solutions through customization of furniture The Continental Group’s retail initiative, STROT, now offers an international experience at their store and the opportunity of developing a tailor- made look that would suit the best of modern Indian homes.

STROT: 40 Ring Road, Lajpat Nagar IV, New Delhi
Tel: 011-40769933

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