There are collaborations and then there are collaborations. I for one have not seen such amazing products on display from so many brands that it is tough to select a favourite. For its 80th Anniversary, Lacoste has invited nine French houses to join the festivities, the names include Hermes, Baccarat, Bernardaud, Boucheron, Christofle, Fauchon, Goyard, S.T.Dupont and Veuve Clicquot. Each top end guest will treat the crocodile with An exclusive gift. These unique objects are symbols of the craftsmanship, expertise And know-how of some of the greatest names in French Luxury and are a tribute to 80 years of an extraordinary homage to Lacoste’s sense of innovation and excellence.
The Crocodile’s anniversary party will be enlightened by an exclusive Baccarat creation — a crystal vase inspired by the tennis and golf trophies that René Lacoste, his wife, daughter, and all of the LACOSTE champions ever since, held high above their head. The design of this work of art is reminiscent of the prevalent shapes of the 30s. It stands as a tribute to the era where the Crocodile was ruling the tennis courts, while his wife was mastering golf courses.
To celebrate LACOSTE’s 80th anniversary, Bernardaud presents the Crocodile with 27 colourful porcelain golf tees reminiscent of the family- shared passion. The 27 different colours are directly inspired by the joyful palette of the LACOSTE polo-shirts. Until the 50s, the LACOSTE polo-shirt was only produced in white, but today, about 60 colours are available every season — an extension of the brand’s famous «joie de vivre»
In order to pay tribute to LACOSTE’s 80th anniversary, Boucheron created two exclusive brooches inspired by the legendary Crocodile. Boucheron is very famous for its animal-inspired creations. Made out of diamonds and emeralds, these exclusive jewels add up to Boucheron’s famous bestiary, now hosting two new crocodile guests. It also reminds us of a romantic move from tennis champion René Lacoste who gifted his wife a Boucheron brooch.
As René Lacoste was married to golf champion Simone Thion de la Chaume, golf represents an essential part of LACOSTE’s DNA. Their daughter — Catherine Lacoste— herself having embraced golf as a career reinforced this special relationship to that sport. Intrigued by these hereditary skills, Christofle drew its inspiration from that unusual family feature and pays tribute to LACOSTE on its 80th anniversary by producing the most exclusive silver golf club for the most exclusive players.
LACOSTE’s 80th anniversary is the chance for FAUCHON to pay tribute to the crocodile brand using its signature pastry: the éclair. Specially created for this event by the Maison’s pastry chefs, the FAUCHON éclairs for LACOSTE are green, magenta and white and come in four unique gourmet versions. The centres of these éclairs ooze elegant flavours, just like the LACOSTE collections. Food lovers will be able to choose between the truly creamy green tea, almond, vanilla, lemon and strawberry versions. These high fashion éclairs are bedecked with moulded chocolate shells that echo the texture of the famous LACOSTE piqué cotton polo shirts for the monochrome versions and glossy almond paste for the striped version. The legendary crocodile made from marshmallow adds the finishing touch to these creations.
For its 80th anniversary, LACOSTE is getting a very special gift from the French luxury trunk maker. In fact, Goyard is treating the Crocodile to an exclusive travel bag. It is indeed a perfect match considering the Crocodile’s universe, tinged with elegant journeys all around the world. This gift is also a tribute to the worldwide and well-established LACOSTE values. Mixing the two Houses’ codes — the Crocodile and stylized chevron-patterned monogram — this bag stands as a flawless illustration of Goyard’s traditional know-how.
Hermès pays tribute to LACOSTE’s tennis history with a unique gift conceived as a wink to the Crocodile’s birth. In the 1920s, tennis champion René Lacoste made a bet with his team captain about whether he would win a match he was about to play. The champion was given his nickname after the stakes of that bet — a suitcase made of crocodile skin — and soon started embroidering a crocodile on his legendary polo shirt. 80 years later, Hermès offers LACOSTE a crocodile tennis bag.
For LACOSTE’s 80th anniversary, S.T. Dupont is presenting the iconic crocodile with a very special gift. The purposely mysterious case contains a beautiful lighter, two candles, a notebook and two pens: Elysée and Classique. Both functional and elegant, it’s the ideal kit for any chic sportsman on tennis courts or golf greens, before or after play. LACOSTE’s essential values, elegance and fair-play, also represent the core values of every champion. LACOSTE is deeply rooted in the sport values through its DNA, and with this gift, S.T. Dupont pays homage to that authentic heritage.
Since its foundation in 1772, the Veuve Clicquot-Ponsardin House has remained true to its motto : «Only one quality, the finest». That is a simple way to sum up the essence of the brand. As one of the figureheads of French Champagne, Veuve Clicquot-Ponsardin is obviously designated to bring the famous bottle to LACOSTE’s anniversary party. The brand manufactured a special trolley for that matter, paying tribute to the brand’s golf heritage. On the night of the anniversary, the popping cork should echo the noise of a golf ball dropping in the hole on a golf course.Nicknamed «the great lady of Champagne» in 1805 when her husband passed away, the Veuve Clicquot became the first woman to lead a champagne house and one of the first businesswomen of the modern era.
- Celebrating Lacoste’s 80th anniversary… (frej2007.wordpress.com)