Birthday Today: Year that was

Well not mine, mine went a few months ago, but it is one year since StyleCity went online. I know that I usually refrain from writing personal posts and only speak about home décor and lifestyle, but I think one year of StyleCity does come in big news category, even if it is only big news for me. I just feel this past year has been a year of too many firsts and too many lessons for me to avoid reminiscence. Hence this post is dedicated to all the lessons this year has brought; some good, some awful and some embarrassing! So here it is, the year that was.


Lesson 1
If you are in a creative field and want to change your mind about your specialization and move in another direction- DON’T
My journey from employment to unemployment and freelancing has been a true eye-opener, so much so that I thank the universe everyday that I don’t need to support a family else we would all starve. I decided to quit magazines as I felt stagnated and thought I would try my hand at something in the field, i.e. wedding décor or event décor or even marketing lifestyle brands well apparently, I am not qualified. According to me doing photo-shoots for magazines and print ads makes me quite a qualified conceptualizer while in depth knowledge of the décor market and my magazine experience along with handling a team would help with brand placement but nope wrong! My 8 years of work experience does not even qualify me for a mid-level position if left in hands of most company HR’s, either I start from scratch or go back to magazines or start my own business/magazine, anything but actually get a chance to work in the field, unless I know someone who would give me a break!

Lesson 2
Most people are really bad at their jobs & some are plain a**holes
We all know that when you are successful people flock around you and you are alone in your failure and all that jazz but I am referring to something even more basic; courtesy. I mean I could possibly list a whole bunch of people whose career I helped kick start or tried to help and its amazing how many of them have disappeared. Forget about helping out or anything, it is just bad manners that you disappear when you feel I am not of any use. A word; I might feel the same way about you in the future. As for jobs, a serious word for all PR professionals, you really need to have a word with this new lot of people you are hiring and train them before you send them in the field, not only are most of them not doing a good job I feel a lot of them are actually effecting the client reputations negatively.

Lesson 3
There will always be someone better than you, in life, in looks, at work, don’t dwell on it just do your best and move on. And it is OK to make mistakes
With magazines, it was easy to get comfortable as I was one of the very few Décor stylists and my portfolio was quite strong but that’s not the same at all with blogging. Mostly because there are millions of blogs and unlike magazines they are not divided country wise, so all blogs are equally available for everyone to access, which is great- more market to reach out to, but unfortunately it also means that much more competition. It gets especially annoying when some of the popular blogs come across as mediocre or it seems the blogger does not make as much effort or write as often but still gets the numbers, here are a few things I learnt there- Celebrity Gossip and fashion blogs will always get more traffic; wider audience, while travel, beauty and interior design are more interest based and take time to build a following. So I learnt to stop letting numbers bother me,I just do my best, hope fr the best and move on. And I have begun to accept that it is Ok to make mistakes as I go ahead.

Lesson 4
Keep calm and Keep the faith
2012 was a very tricky and disappointing year for me. My company decided to shift base to another city which left me jobless. I did not want to join another magazine as I felt stagnated and no matter where I tried in any other field I did not get a chance. Then I started the blog which was never meant to be the main source of money but rather a way to reach out to more people, which means all my savings were draining fast and whatever freelance work I got and still get is just about enough to sustain, hence I had to move back into my parents house. Then my ex and only guy I loved got married and even though I knew it would happen some day I just did not expect it to happen when my life was such a mess. All in all it seemed my perfect world just about came crashing down right in front of my eyes and nothing I could do to stop it. So after crying and moping for months at no end I did something amazing- I travelled. Any opportunity I got to visit a new place I took and I am so glad I did, because even though that did not help my depleting income, it made me richer in unimaginable ways and that I don’t regret one moment. And then it happened, come 2013 things actually did start falling into place, the blog started getting popularity, I started feeling calmer, happier and more at peace with myself. So even though I am not even close to earning the amount I used to or getting as much work, I feel richer, more knowledgeable and happier than I have felt in my life.

So here is to hoping for a great second year run for StyleCity and a big Thanks to all the supporters. You make keep me from trying and not giving up on my dreams.

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