Though I usually refrain from talking about apparels, when I heard Cottons has completed 15 years I had to talk about it. If you already don’t know, I have a soft corner for Indian fabrics and designs, check here if you don’t believe me.
Cottons is a Jaipur based company which was started by Behroze Singh 15 years ago. Being born and brought up in Mumbai and married and settled in Jaipur, she had no formal training in apparel but today Behroze has accomplished one of the most respectable brand names in the apparel industry.After having worked in clothing business for 10 years and observing John and Faith Singh run the business, Behroze moved on to start an independent business – which is how Cottons came about. Cottons was chosen as the brand name for easy recall besides indicating the nature of the product. The name Cottons (Jaipur) is just so customers associate it with Rajasthan, a State famous for bright cheerful colours. Cottons began with its very first outlet in Jaipur followed by New Delhi,Mumbai and Gurgaon along with franchise arrangements in Ahmedabad and Chennai.“Cottons”is a brand synonymous with comfortable, versatile yet trendy clothing made from cotton and cotton blends. It presents a beautiful mix of colours and techniques like block printing, woven fabrics and pin tucking in a variety of styles,which can be worn by almost all ages and sizes. Kurtas, kurtis, skirts, patiala shalwars, capri pants, churidars, dupattas and tops are all sold as separates and stand out for their design and attention to detailing. Highlights of Cottons are the sequined motifs, gudri work, ghunghroos mirror work, badla, beads, khadi motifs which are an apt showcase of traditional Rajasthani crafts on contemporary silhouettes. Cottons works on the lines of affordability, colour varieties and wearability of the clothes. The label believes in providing customer friendly services and encourage them to mix and match and make their own outfit depending on their needs and styles. Eg : A kurti can be teamed with a skirt and stole or with jeans or even with a patiala. Their garments are comfortable and reasonably priced. Their clientel boasts of various spectrum of society i.e from college girls to working women to housewives to celebrity clients such as : Priyanka Gandhi ,Goldie Hawn and Vidya Balan. And the best part, all the unused fabrics is recycled into products like Toys, Notebooks, Bagsand even Jewellery.
” Blue Mango” a womens NGO based in Tamil Nadu makes soft toys for children, which are exclusively available at cotton outlets.